How did the idea of this site come about?

Last updated over 3 years ago

Earlier in 2020 ABUP approached Fashion Snoops (FS) looking for ways to support its members with their time-sensitive trend needs. 

In order to provide content that specifically answered the needs of both the product development and the marketing experts in the member companies and based on specific feedback we received during private trend presentations, FS created a subset of its trend forecasting platform. This cost-effective solution is tailored for the home market and includes relevant consumer insight elements as well as intel from the beauty & wellness worlds.  

The result is a powerful yet affordable platform that is focused, easy to navigate, and suitable to many, if not all, member companies regardless of size.  

We hope you will enjoy it.