A winning digital marketing strategy is vital for growth in today’s fiercely competitive market. How do you ensure a positive return on every single ad, while not missing out on any opportunities for additional profit at the same time?
How to maximise profit?
Online retailers increase their revenue with online advertising. Do they also increase their profits? Many publishers use datafeeds to create your online ads. Some of those ads are profitable but not all. The profitable ads will increase your profit and the not profitable ads will be a loss. Deactivating the not profitable ads will increase your profit. Some channels like Google Adwords support cpc bidding. Changing your max_cpc bid will minimise your losses and maximise your revenue.
Profit maximisation in affiliate marketing could be achieved by rewarding your best and not your last affiliates. Rewarding your best affiliates will increase your profit while you save on the poor performing affiliates.
What does AdCurce?
AdCurve provides insights in the ROI of every single ad and the tools to optimise campaigns. AdCurve has a unique algorithm to calculate the contributed profit of every ad. Every sale is the result of multiple ads and touch-points and this algorithm calculates the contribution of every touch-point to the sale. The sale exists of multiple products with various margins. AdCurve calculates the total margin of the sale and uses the contribution to calculate the contributed profit.
AdCurve collects the costs of every ads to calculate the ROI. The ROI is used by AdCurve to provide you tips about optimisation. A confirmation from your side is all it takes to optimise your datafeed or cpc bid and see your profit increase.