We share an eBusiness Management background. We were heavily frustrated about the limited insights we had to optimise our online campaigns:
- The Analytics solutions we used at the time assigned order to the last visit. We strongly believed that those visits were not from our most profitable campaigns.
- We were selling many products with variable margins. We couldn't optimise on the ROI of a single ad.
- We were not able to deactivate ads with a negative ROI
We realised that analytics systems are great for on-site analytics but just not designed for campaign optimisation. So, we decided in 2008 to develop a tool for this single purpose. Today, over 300 web stores in over 24 countries use AdCurve on a daily basis to manage and optimise their online campaigns.