Business Referral Networking, also known as Referral Marketing, is a method small & medium businesses use to get new customer leads and referrals. This is normally done in a group environment, where they meet and trade business cards and then refer each other to their friends and family.

Over 30 years, Business Referral Networking companies have emerged offering paid membership programs, where business people routinely show up at weekly meetings in local hotels, restuarants, etc. with the goal of helping each other get new Leads and Referrals to grow their business. 

eHandshake, an online service that carefully matches non-competitive businesses selling to the same types of customers and in the same region. For example, eHandshake will match up a local landscaper and real estate agent selling to the same types of customers, in the same region. They are compatible because they do not compete against each other. 

eHandshake makes it easy for local non-competing businesses to refer each other to their existing customers, friends & family who know and trust them. 

Their goal is to grow local trusted small business referral communities and help them build a healthy and happy customer base.