People often use the word “entrepreneur” interchangeably with small business owner–but again, these operate very differently. Most small businesses are not set up around innovative products and services or creative business processes.

They’re not primarily digital. Digital tools are useful to them as an extra, if at all.

Neither are they aiming for scale. They’re not interested in adding or improving assets and they don’t really think about growth, certainly not global growth. From corner shops and restaurants to large institutions, conventional business is happiest doing what its always done. They do change of course, change is inevitable for all but creativepreneurs choose change. And we consciously use using digital teams, tools, and tribes to help us to change and grow.