Creativepreneurs have more in common with the entrepreneurial classes than any other group (it’s there in the name). Entrepreneurs also sell innovative products, processes or services, harness the power of digital tech and many work alone, especially in their start-up phase. But again there are key differences.

An entrepreneur is typically focussed on achieving fast growth, market share and a high valuation, a process financed by venture capital and angel investments. They aim to scale up by adding employees and premises, markets and territories. Many of us work from our kitchen tables, garages, or “shedquarters”, and wouldn’t have it any other way.

And they often start the business with the exit in mind. We don’t want to exit, we want to grow a business so we can do what we love.

And, crucially, a creativepreneur applies the same creative process to business as we do to art or craft work.