Orna Ross runs a self-publishing, speaking and events business from her website, and a related self-publishing non-profit, ALLi, the Alliance of Independent Authors. Together these provide a good living for her and her husband (who also works in the non-profit). They contribute to the income of editors, designers, formatters, marketeers, tech companies and rights sellers, all over the world, from Turkey to Holland (the long way round).

They are focussed less on numbers and more on the quality of engagement with their community, and the quality of their own lifestyle. They work on their laptops in various coffee shops, have a home office, and are Associates at the Free Word Centre. That’s all they ever want to have! Fancy premises or full-time employees have no allure.

"What I love most about my business is that it allows me to write every day, while also using my energies to empower indie authors and other creativepreneurs. That’s the reason I do what I do, and I never want to stop doing it.

And there’s no exit plan. I started this way of life in my 50s and have no intention to retire."

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