Imagine receiving real-time updates on new deliveries to your benchmark stores, or getting an update each time your competitors deliver new items — this is what the "My Feed" section is all about. Feeds help you optimize your research process by creating customized feeds that help you track specific trends and monitor your competitive and aspirational landscape.
- A COMPETITIVE FEED will help you keep a pulse on what your competitors are delivering.
- A PRODUCT FOCUS FEED allows you to track a specific product category, such as “a-line dresses”
- An ASPIRATIONAL FEED provides inspiration from aspirational brands and retailers.